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We'll
have three objectives
in this workshop:
-
Telling
Our Story
:
What are we?
What are we
not? —the
network, the
places, the
outreach, the
exhibits
-
Defining
Our Audience(s)
:
Who cares about
what we’re
doing? Who
should care?
-
Choosing
Our Media
:
Newsletters,
print ads,
email, web,
radio, TV,
big events—we
can’t
do it all!
Some
activities planned:
Open
House
:
Over lunch on
Day 1, all the
participants
will provide
a snapshot of
the marketing
materials their
respective museums
have used to
spread the word
about the good
work that they
do. Bring a representative
(or comprehensive!)
sampling of their
marketing materials.
This could include
things like:
brochures, posters,
press releases,
email alerts,
big events (photos
or other documentation
if you have it),
TV/radio spots,
general branding
/ logos, campaigns,
store products,
surveys, presentations.....,
anything you've
used to get the
word out. Bring
items that worked
well, as well
as those that
didn't work as
well.
Presentation
:
unveiling the TexNET
Website, introducing
the Motion, Sound,
and Weather Sets
Game
:
Naming
Names
Activity
:
Picking
Priorities
Hands-On
:
Making
Media
Sessions
on
Branding
TexNET
and
Developing
a Marketing Plan
Field
Trip
:
Texas Rangers
vs. the Anaheim
Angels
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