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Because
other studies have found that people prefer audio in a museum
environment, we wanted to find out if this was true in the Exploratorium's
louder, more interactive environment. This gave users a choice
of audio, video or text and asked them about which media format
they preferred and why.
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Users
liked having a choice, but the format they chose depended on
the content. Video was a good format for showing new and interesting
ways to use the exhibit, especially if watching a clip allowed
users to replicate the interaction themselves. Users did prefer
that the people depicted in the clip talked to them instead
of to other people in the video. Sound clips were most successful
when they allowed the listener to hear an interesting sound,
such as a dog barking up the long Echo Tube or someone singing
in a tunnel. Text was the preferred format for learning about
the exhibit itself and its related phenomena.
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